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Chapter One Labs

For Gold Coast businesses.

Get more customers online.We handle it all.

Monthly filmed content, Meta ads, lead handling and a website for your business. Run for you.

What we do, in 75 seconds

Fill in the quiz. I'll call you today.

Answer five quick questions about the business, put your number in, and I'll give you a call today to see if we can genuinely help.

Five taps. A call today.

1 of 5

What do you do?

What you get

Six pieces. One system, run for you.

Tap a piece for everything in it.

Our work

The websites we build, and the content Matt films.

All content filmed by Matt Hollier at Hollier Motion

Who runs it

Two of us. That is the whole company.

Cooper Hollier

Cooper Hollier

Chapter One Labs

Builds the website and the landing pages, writes and runs the ads, and sets up everything that handles an enquiry.

Photo this week

Matt Hollier

Hollier Motion

Films the monthly shoot and cuts the content. Gold Coast video production, and his own business.

One monthly fee

The package

Filmed content, Meta ads, lead handling and a website. Run for you.

One team, the whole systemFilmed every monthMiss the lead number we agree on, the site is yours

What's in it

  • A custom-coded website built around your real work
  • Google and Business Profile set up properly
  • One filmed shoot a month, raw footage yours
  • Ads written, run and tested every week
  • A landing page for every campaign
  • Every enquiry texted back in seconds
  • A tracked number and missed-call text back
  • Hosting, updates and a one-page monthly report
Get a call today

One monthly fee, and the ad spend stays on your own card.

How it works

  1. 1

    See if the business is a fit

    Fill out the quiz and I will call you for a quick chat to see if we can genuinely help.

  2. 2

    Audit the business with both of us

    If it looks like a good fit, you jump on a proper video call with both of us. We look at the business, what you are trying to achieve, who you want to reach and exactly what you need from the website, content, ads and lead handling.

  3. 3

    Agree the lead number and book the shoot

    If we all want to go ahead, we agree on what counts as a qualified lead and the number we are working towards, in your own numbers. Then we book the content shoot. You pay nothing to us.

  4. 4

    Give us what we need

    You answer our questions about the business and what the website needs to say. You give us access to the domain, Google and Meta accounts, and add us to your Business Manager.

  5. 5

    We build and connect everything

    Once the shoot is done, we take up to two weeks to build and connect the website, content, ads, landing pages and lead-handling system.

  6. 6

    Everything goes live

    It starts the day the complete system goes live. Every enquiry lands on your phone from day one, and you get a one-page report each month.

What we need from you

Turn up for a few hours once a month, give us the access we need, and answer the phone when a lead calls.

The questions people ask

01What if the ads don't work?

No one can tell you an ad will work before it has run. That is why we test several versions, monitor what people do, drop the weak ones and keep improving the campaign.

We measure our work by the qualified leads we bring you, not the jobs you close. Before we start, we agree on what counts as a qualified lead and the target we are working towards. The target is based on the niche, service area, offer and committed ad spend.

If the qualified leads come in, closing them is your responsibility. If we miss the number we agreed on, the website is yours to keep.

02What counts as a qualified lead?

A qualified lead wants a service you actually offer, is inside the agreed service area, provides valid contact details and is genuinely asking about the work. Spam, duplicates, salespeople and job seekers do not count.

03Who owns the footage?

You get every raw file and every finished edit to keep and use in your business. We keep a copy and permission to use selected footage to show our work in our portfolio, case studies and Chapter One Labs or Hollier Motion marketing. We will not sell it or use it to promote another business.

Fill in the quiz. I'll call you today.

Answer five quick questions about the business, put your number in, and I'll give you a call today to see if we can genuinely help.

Five taps. A call today.

1 of 5

What do you do?